ATTRACTING PROSPECTS
THROUGH
LINKEDIN,
FACEBOOK, X AND OTHERS

SOCIAL
MEDIA

SOCIAL
MEDIA

Generate free and paid results from Facebook, X (Twitter),
Instagram, LinkedIn and other platforms with Social Media Marketing (SMM)

An advantage of Social Media Marketing is its ability to reach and influence specifiers before they begin searching for solutions and finding your competitors.

It involves leveraging platforms such as LinkedIn, Facebook, and X to build your brand, engage your audience, and generate qualified leads. In the industrial space, it’s not about casual browsing, but strategically placing your business in front of your specifiers at the right time with the right message on a “social” basis, instead of relying on them to find you if and when they search generically for your product.

Why industrial manufacturers benefit from social media:

  • 91% of B2B buyers, a portion of whom are industrial specifiers, are active on social media platforms, which means your audience is already there, actively engaged.
  • 75% of B2B buyers are significantly influenced by social media, and 84% of senior executives use social media to support their purchasing decisions.

Social Media Marketing Icons
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