SEARCH ENGINE
OPTIMIZATION

SEO

SEO

Boost organic (free) clicks and leads

Search Engine Optimization (SEO) involves optimizing multiple aspects of a webpage so that search engines rank it organically at a higher level (at no charge, unlike Pay-Per-Click rankings). Because rankings at the top of the page attract exponentially more clicks than ads positioned lower, the payback of effective SEO can be enormous.

To achieve superior rankings, your web pages must be genuinely superior, as judged by sophisticated algorithms, which reward pages containing all of the following:

  • Larger volumes of highly relevant text
  • Higher densities of keywords related to search terms
  • More frequent additions of text
  • More related videos
  • More searchable PDFs
  • More backlinks from highly ranked sites (such as publication sites)
  • Higher page traffic history

To make it happen, we perform all essential SEO-related tasks, several of which employ AI:

  • Keyword performance evaluations
  • Content editing
  • Website and digital marketing audits
  • Search ranking reports and content audits
  • Competitor research and opportunity audits
  • Content mapping and keyword planning
  • On-page optimization: Title tags, H1s, alt tags and meta descriptions
  • Off-page optimization: backlink analysis, reviews and citations
  • Redirects
  • Google Tag Manager Setup/Implementation
  • Submitting sitemap(s) to Google and Bing
  • Pre- and post-launch monitoring

Our in-depth understanding of your industrial offerings allows us to customize the single best plan at stretching your budget, while prioritizing lead quality over traffic volume. Using a two-pronged approach, we drive targeted specifiers to your website, and ensure that it guides visitors to take “conversion” actions and engage with your sales team.

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