Lower your cost per serious inquiry
Paid Search Engine Marketing (SEM) is a fast and measurable way to attract technical prospects searching for your specific product—or for your company by name—to your landing pages and website.
Also known as “Pay-Per-Click” or “PPC” marketing, it involves paying for text ads on Google and Bing, as well as Facebook, LinkedIn and other Social Media platforms. It also relates to publishers that partner with Google to track respondents who appear on the publishers’ subscription lists, providing a means to exclude erroneous consumer search results common with industrial PPC.
Because Google, Bing/Yahoo and YouTube are primarily consumer platforms, we ensure that keyword phrases cannot be construed as consumer products, and reject virtually all keywords that Google imposes, most of which attract unwanted clicks at the expense of qualified conversions.
Because we know your technical products, your ad copy will persuade specifiers to click on your ads instead of your competitors’. At the same time, we actively bid to maximize your rankings against costs, as both vary dynamically throughout the day.
And because we can adjust all of the above on short notice, we can increase or decrease the flow of sales leads at any point in time to match your staff’s ability to follow up promptly.
