- We handle only industrial/technical clients, and turn away everything else, unlike agencies self-described as “full service” (agency-speak for “all-purpose”).
- Clients remain with us for decades, which is unheard of in a business defined by pitching new accounts and losing existing ones.
- We already know (or can readily absorb) enough about your industry, your technical products and your competitors to sell your products to technical specifiers face-to-face. Anyone who cannot has no business writing your copy or giving you marketing advice.
- Clients never need to rewrite our copy, whether it’s an entire website, a trade magazine ad or a 1000-word whitepaper. Minimal or zero edits are the norm.
- We do not lock clients into retainers. We quote on what we recommend in advance and require your approval to proceed. And, you can part ways any time you wish, with complete ownership of everything we’ve completed.
- We take the risk instead of you, by charging nothing for any upfront time to fully familiarize ourselves with your company, products/services and competitors.
- We are economically priced and, we believe, the lowest cost investment you can make in terms of sales per marketing dollar.
- 90% of our business has come from:
- Existing clients increasing their budgets
- Clients recommending us to their colleagues
- Trade magazine publishers recommending us to their advertisers
All are principals who know for a fact, whose marketing works and whose does not.
- We know the difference between selling direct versus through manufactures’ reps, versus through distribution, and how to maximize your sales through each of these channels.
- In business since 1952, we are family owned, in our third generation, debt-free, and have never been sued. We will be here for you tomorrow.
