MARKET AND MEDIA

 

RESEARCH

RESEARCH

The answers you need to maximize media efficiency,
sales conversions and customer retention—with 95+% accuracy

Your biggest marketing investments are the never-ending ones, like sales staff compensation and paid online and/or print advertising, all of which cost the same whether or not they bring in business. Yet, most manufacturers rely on educated guesses to maximize their return, when they could guarantee higher returns with 95+% accuracy by simply surveying their target audience.

Example: Improving the efficiency of your print and electronic media selection by a conservative 20% would enable you to reduce a $50,000 media budget to $40,000—or a $500,000 media budget to $400,000—without sacrificing results.

The cost of conducting a media survey is usually a fraction of the amount it saves in the very first year.

While it’s treacherous to predicate decisions about your future on imperfect data gathering and analysis, conducting a survey according to strict research methodology is one of the safest and most profitable investments your company can make.

Imagine the advantage of cutting back on digital and print advertising your competitors favor due to herd mentality, by learning your customers look elsewhere for news and information.

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