RAPP INDUSTRIAL
MARKETING & PUBLICITY

3D RENDERINGS,
ANIMATIONS,
PHOTOGRAPHY
& RETOUCHING

IMAGES

IMAGES

New prospects have no idea that you manufacture top quality
industrial equipment or materials, if all they see are average quality images

Retouched Image

Original Image

Photo of abused lab unit required a digital makeover

Photo of abused lab unit required a digital makeover

Photo of fork truck with bulk bag added to silhouetted image of equipment placed on created background with vignette shadows

Component photo staged for realistic illustration of installation unavailable for on-site photography

Silhouetting and clean-up of equipment and placement on background with vignette floor shadow

Shot taken by plant personnel in shadow of building was retouched, including new legs

Silhouetting and clean-up of equipment and placement on background with vignette floor shadow

Material contact surfaces changed from painted steel to stainless steel, and ghosted drum assemblies added to show path of movement

Shots with and without equipment guards allowed retouching of cutaway featuring knife cutter and caterpillar belts

Storage vessel too large to stand in plant, shot at low angle, retouched to vertical. Airlock valve shot separately, added digitally

Correction of bulk bag conditioner photographed with poor lighting and multiple imperfections

Create a cutaway using separate photos of housing and internal components

Enclosure obscured internal features. Photos at six stages of disassembly combined and illustrated, including shadows to simulate cutaway

Unsightly background and wiring typical of actual installations retouched to promotional standards

Top two tinted sheets extracted and composed to create image of six tinted sheets with reflective foreground

Large blender in restricted fabrication area photographed behind column. Operator added for size reference

Correction of bulk bag discharger image taken with poor lighting and multiple imperfections

Simulate machining of unavailable, large diameter rod in front of CNCs located elsewhere

But obstacles to obtaining quality images are many:

Equipment is partially disassembled
Lack of time to photograph products being rushed for shipment
No in-house camera, lighting or photographic expertise
Customer will not allow on-site photography
Plant activity prevents set-up of camera equipment
Customer’s plant personnel are uncooperative
Local Rep is disinterested or incapable of taking quality photos

The list goes on, but none of it stops us from producing top quality images, 3D renderings or 3D animations that:

Elevate your impression among specifiers
Appear consistent with one another
Feature the same selling points as written text
Prominently display your branding

In addition to the technical retouching shown below, we can generate highly realistic 3D renderings from your CAD files, as well as animations of your equipment and materials in action.