3D RENDERINGS,
ANIMATIONS,
PHOTOGRAPHY
& RETOUCHING

IMAGES

IMAGES

New prospects have no idea that you manufacture top quality
industrial equipment or materials, if all they see are average quality images

Rapp Advertising - Retouched Image After
Rapp Advertising - Original Image Before
Photo of abused lab unit required a digital makeover
Rapp Advertising - Photo of abused lab unit required a digital makeover
Rapp Advertising - Photo of fork truck with bulk bag added to silhouetted image of equipment placed on created background with vignette shadows
Rapp Advertising - Component photo staged for realistic illustration of installation unavailable for on-site photography
Rapp Advertising - Silhouetting and clean-up of equipment and placement on background with vignette floor shadow
Rapp Advertising - Shot taken by plant personnel in shadow of building was retouched, including new legs
Rapp Advertising - Silhouetting and clean-up of equipment and placement on background with vignette floor shadow
Rapp Advertising - Material contact surfaces changed from painted steel to stainless steel, and ghosted drum assemblies added to show path of movement
Rapp Advertising - Shots with and without equipment guards allowed retouching of cutaway featuring knife cutter and caterpillar belts
Rapp Advertising - Storage vessel too large to stand in plant, shot at low angle, retouched to vertical. Airlock valve shot separately, added digitally
Rapp Advertising - Correction of bulk bag conditioner photographed with poor lighting and multiple imperfections
Rapp Advertising - Create a cutaway using separate photos of housing and internal components
Rapp Advertising - Enclosure obscured internal features. Photos at six stages of disassembly combined and illustrated, including shadows to simulate cutaway
Rapp Advertising - Unsightly background and wiring typical of actual installations retouched to promotional standards
Rapp Advertising - Partial components of system photographed before shipment retouched to simulate ultimate installation on a mezzanine
Rapp Advertising - Top two tinted sheets extracted and composed to create image of six tinted sheets with reflective foreground
Rapp Advertising - Large blender in restricted fabrication area photographed behind column. Operator added for size reference
Rapp Advertising - Correction of bulk bag discharger image taken with poor lighting and multiple imperfections
Rapp Advertising - Simulate machining of unavailable, large diameter rod in front of CNCs located elsewhere

But obstacles to obtaining quality images are many:

  • Equipment is partially disassembled
  • Lack of time to photograph products being rushed for shipment
  • No in-house camera, lighting or photographic expertise
  • Customer will not allow on-site photography
  • Plant activity prevents set-up of camera equipment
  • Customer’s plant personnel are uncooperative
  • Local Rep is disinterested or incapable of taking quality photos

The list goes on, but none of it stops us from producing top quality images, 3D renderings or 3D animations that:

  1. Elevate your impression among specifiers
  2. Appear consistent with one another
  3. Feature the same selling points as written text
  4. Prominently display your branding

In addition to the technical retouching shown below, we can generate highly realistic 3D renderings from your CAD files, as well as animations of your equipment and materials in action.

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