Appeal to the narrow interest of prospects in each of your markets
using application-specific text, images and videos
Direct marketing enables you to appeal to the specific interest of buyers in narrow markets more effectively than possible when addressing your entire audience.
Compared with broad-based marketing, e-blasting of your template to narrow online and digital publication lists incurs higher costs per impression, but can also cut your cost per qualified lead. The same goes for postal mailings to rented publication lists, which is an increasingly effective way to circumvent clogged email inboxes.
In either case, we can reach your target markets efficiently through specialized lists from publishers, trade associations, SIC codes, NAICS codes and other sources.
Most importantly, we can speak the language of specifiers in each of your targets, eliciting maximum response, while providing accurate lead counts and actual ROI calculations.