Build a relationship before your prospect’s need arises
You’ve invested heavily for the names on your prospect list. The trouble is, most companies follow up on hot leads—the low hanging fruit—but pay insufficient attention to the warm and cold leads—both of which could turn into hot leads at an unpredictable future date when a prospect’s need arises, but only if you’ve stayed in touch and built a relationship in the interim.
E-Newsletters can derive content from your existing case histories, product releases, technical articles and whitepapers, greatly reducing production costs, allowing you to contact your entire prospect list regularly, building awareness and preference.
The beauty of featuring case history articles is that the vast majority of prospects are not ready to buy when they receive your e-newsletter, so they may have little current interest in your product. However, they are always interested in what their colleagues and competitors are doing, and believe what they say about your products more than what you say.
For these reasons, e-newsletters featuring problem-solution articles offer a highly effective, low cost means to build readership and extract the most sales from the hot, warm and cold leads you paid large sums to compile.
Your staff or ours can blast emails to your prospect lists through your existing CRM or email marketing platform, or we can tailor a new system to your needs. In either case, we can work with you to create a calendar for emailings to your entire list or segmented lists by date, and separately, a series of email templates dedicated to rapidly engaging new leads.