HOW TO LEVERAGE
ARTIFICIAL
INTELLIGENCE
IN YOUR FAVOR

AI

AI

What AI can do

AI can enhance many online marketing efforts including: search engine optimization; analyzing prospect behavior; displaying ads to high-potential prospects; and predicting outcomes based on past searches, demographics, and online interactions (such as clicks, time spent on pages, and social media activity).  It can also enter clicks, conversions, and click-through rates onto spreadsheets, and automate repetitive tasks such as lead scoring to determine the likelihood of prospects making a purchase.

With pay-per-click (PPC) advertising, AI can suggest bids that yield the most clicks and conversions at the lowest cost—dynamically, at any point in time. It can also run A/B Testing to determine which versions of your ads generate the most response—and much more.

What AI cannot do

AI cannot generate the original text, images, animations and videos specific to the features and benefits of your unique industrial products—the in-depth content on which most of your online marketing depends.

INACCURATE DATA
Chat GPT has a self-described error rate of 10-20%, meaning that all data received through an AI service must be fact-checked. While trust between a retailer and consumer is important, it is paramount in the industrial sector, where the stakes are higher and the specifier more knowledgeable—and less tolerant of content that is inaccurate, generic, or hints of being machine-generated.

USERS KNOW THE DIFFERENCE
54% of users express being “cautious”, 49% describe feeling “concerned”, and 22% report being “scared” of AI, including AI pop-ups on Google.

REJECTION OF AI-WRITTEN TEXT BY EDITORS
The success of your marketing program depends in large part on print and online trade magazines, and websites publishing your case histories and technical articles, but editors and trade publishers, especially the most influential ones, typically reject AI-written text, per this warning:

“Please DO NOT use AI to create the content, I check all submissions with an AI content checker!”

Phil Black, Editor,
Process Industry Informer

Because we manually write highly relevant copy that integrates into the ChatGPT, Google Assist and Microsoft Copilot library and more, your content gains traction organically, becoming the attributed source of information in AI libraries, and a leading reference point for future AI searches.

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